Maisie the racoon, with her blush pink bloomers and cozy Australian merino wool scarf loves to read books with her Gran, taking them to faraway places in which only fairytales can. She doesn't like spiders.
Measures 35cm ( 14" inches )
Founded in 2008 by Australian designer Kylie Platt, the brand was born from a love of childhood — the simple joy of play, the warmth of keepsakes, and the timeless magic of imagination.
The name comes from one of Kylie’s favourite nursery rhyme as a child “Hey Diddle Diddle” — a gentle reminder to laugh, dream, and hold onto the wonder of being little.
We use natural materials wherever possible and are proud to support Australian farmers by using Australian merino wool for all of our knitted clothing.
Every forever friend begins its life in our Torquay studio, where we design, sew, and bring each character to life before it makes its way to our partners in southern China.
We’ve worked with the same small, family-run business for more than ten years — a partnership built on trust, shared values, and genuine friendship.
- Heirloom quality, designed to last through childhood and beyond
- Designed with care and in small, thoughtful batches
- Tested to EN71 standards, so you can gift with confidence
- Sustainably made, gentle on children and kind to the planet
